Dark patterns (or “deceptive designs”) are manipulative design choices in websites/ apps that steer people into actions they did not intend, such as buying something, sharing personal data, or subscribing to a service (Brignull et al., 2023).
Example 1: Web Pop-Up with Multiple Dark Patterns
This pop-up looks like a simple coupon offer, but it actually uses several deceptive tricks:
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Fake urgency → A countdown timer creates pressure, making you feel you’ll miss out if you don’t act fast.
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Fake scarcity → “Only 3 coupons left!” adds stress, even if it’s not true.
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Confirmshaming → The opt-out button says, “I’m boring and like paying full price”, trying to guilt you into signing up.
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Pre-checked consent → A small checkbox (already ticked) means you agree to receive marketing unless you notice and uncheck it.
All these tricks together push users toward signing up and sharing personal data they may not really want to give.
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